LogMeIn

  • Senior SEO Manager

    Job Locations US-MA-Boston
    Category
    Marketing & Creative
  • Overview

    LogMeIn is building a dynamic internal SEO team to support our US & global business and we want you to be a part of the success story. 

     

    We’re looking for data-driven SEO team member to join the Web & eCommerce team in growing our businesses within our Unified Communication & Collaboration (UCC) Business Unit.  

     

    In this role, you’ll drive the US & global SEO strategies for UCC in established and emerging markets. You’ll perform competitive analysis, site audits, and learn about industry trends to keep the sites positioned for future growth. From analysis to implementation – you will be directly responsible for the overall organic search performance for all UCC marketing websites.  

    Responsibilities

    • Research: digging into keyword, competitive, topical, and analytics data to find trends and opportunities 
    • Testing: reverse-engineering search engine algorithms by reading, analyzing, and testing approaches on our pages and sites 
    • Executing: recommending and implementing changes to site architecture, page layout, internal linking, meta data, content, and off site items 
    • Learning: staying on top of industry changes and understanding potential impacts or opportunities and sharing insights across the team 
    • Reporting: monitoring daily, weekly, and monthly performance of traffic and keyword/page/site level metrics 
    • Education: drive internal education and training on SEO best practices, latest innovations, strategy, and execution 
    • Communication: collaborate with cross-functional partners, including Product Marketing, Demand Generation, Social, Content etc. in order to deliver results 

    Qualifications

    • 3+ years of in-house and/or agency SEO experience, with SaaS offerings is a plus  
    • Extensive knowledge of SEO best practices, search engine algorithms and ranking strategies, and a passion to stay on top of news & trends within SEO/online marketing 
    • Strong communication/interaction skills – can actively collaborate with cross-functional teams 
    • Proven track record of working with Content, PR and Socials teams in executing a content strategy to accelerate our domain authority and backlink profiles 
    • Demonstrated strategic thinking; has a big-picture perspective and the ability to consider all relevant information when making recommendations  
    • Familiarity with Marketing and business metrics 
    • Excellent attention to detail and ability to work to precise deadlines  
    • Thorough knowledge of HTML, CSS and Javascript 
    • Strong work ethic complimented by a pro-active problem solver attitude  

     

    NICE TO HAVES 

    • International SEO experience 
    • Strong experience with SEM 
    • Experience with BrightEdge, Conductor, Screaming Frog, Google Search Console, Google Analytics, SEMrush, AHREFs, Adobe Site Catalyst, Clearscope.io 
    • Scripting ability 

    About

    LogMeIn simplifies how people connect with each other and the world around them to drive meaningful interactions, deepen relationships, and create better outcomes for individuals and businesses. One of the world’s top 10 public SaaS companies, and a market leader in communication & conferencing, identity & access, and customer engagement & support solutions, LogMeIn has millions of customers spanning virtually every country across the globe. LogMeIn is headquartered in Boston with additional locations across North America, Europe, Middle East, Asia and Australia.

     

    OUR VALUES
    Be Accountable - even when no-one is looking
    Thrive Together - greatness comes from unlocking each other’s potential
    Advance Confidently - we find opportunity and act on it
    Collaborate Openly - our whole is greater than the sum of our parts
    Engage Fearlessly - we speak up and listen

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