LogMeIn

  • Vice President, Global Marketing Operations

    Job Locations US-MA-Boston
    Category
    Marketing & Creative
  • Overview

    We are seeking a highly driven, growth oriented Marketing Operations leader who will build and develop LogMeIn’s world class marketing operations and marketing analytics team. This marketing leader will drive insight led change across the marketing team and further extend the benefits of that insight into all of LogMeIn’s commercial teams. This role is a critical hire as LogMeIn solidifies its position as a billion dollar SaaS company and continues to grow aggressively in the markets we serve. The successful candidate for this role will be highly analytical, self-motivated, intellectually curious, and looking for a world class role to further develop their career.   If you’re up for the challenge that only a high-growth, high tech, innovative company can provide, this might just be the right opportunity for you.

    Responsibilities

    • Understands and operationalizes the overall business objectives from a marketing, sales, and business growth perspective along while understanding wider business operations and revenue management.
    • Evolves our marketing approach to an insight led, forward looking model that promotes and drives growth across our business.
    • Leads annual and quarterly planning processes for the marketing organization and works with sales, operations, and finance teams to ensure a strong alignment across these organizations.
    • Owns eCommerce planning, forecasting and reporting.
    • Assists the business in understanding how marketing spend and outcomes accurately drive impact and return on investment via accurate reporting & forecasting.
    • Supports the marketing team in creating multi-channel marketing strategies for new and existing products; including the development of customer segmentation, marketing and targeting, as well as the evaluation of new data sources and advanced data processing technologies.
    • Works closely with business partners, technology, and business intelligence teams to evaluate new and alternate approaches, data models, and analytics tools.
    • Manages the Marketing tech stack and ensures the toolset meets the current and future needs of the organization.
    • Manages the headcount planning and recruitment process to ensure an optimal marketing organization structure aligned to business priorities.
    • Builds Descriptive, Predictive, and Prescriptive data models to drive more effective marketing activities and customer experiences.
    • Develops customer segmentation strategies, customer journey maps, and other customer insight initiatives.
    • Benchmarks and measures marketing activity performance across the entire customer experience identifying areas for improvement.
    • Improves the accessibility of marketing data through dashboard and reports and ensures data availability and integrity.
    • Partners with M&A team on marketing function integrations of acquired companies.
    • Working with IT, Sales, and other teams to integrate marketing toolsets within other toolsets across the organization.
    • Drives development and optimization of standard Marketing dashboards.
    • Improves Marketing process discipline by defining and drives implementation of key Marketing processes, fostering continuous improvement.

    Qualifications

    • 10+ years' of marketing operations/corporate marketing experience.  
    • 5+ years’ experience leading and motivating teams in a global setting.
    • Bachelor's degree or advanced degree in Marketing, Management, Business, or Business Operations strongly preferred.
    • Experience with a wide range of Digital Marketing activities required.
    • Strong project management skills, priority-setting capability, ability to manage multiple projects in a fast-paced environment.
    • Strong proficiency with system integration principles, experience troubleshooting points of system failure.
    • Consistent record of successfully leading global teams of big data and analytics professionals including internal and external resources that provides information and insights necessary to run and grow a global financial brand.
    • Deep understanding of B2B demand generation principles.
    • Experience in B2B and high volume transactional business, including eCommerce.
    • Demonstrated ability to interface with all levels of senior management and work collaboratively with multiple stakeholders in a fast-paced environment.
    • Demonstrated analytical and problem-solving skills, with proven ability to derive insights from data and communicate those insights to a diverse audience.
    • Attention to detail, excellent written and oral communications, and the ability to communicate and persuade a diverse audience.
    • Ability to manage multiple projects simultaneously while adhering to established timeframes.
    • Experience with business process improvement and change management initiatives.
    • Strong interpersonal capabilities; ability to develop strong trust-based relationships and manage effectively; ability to build and motivate high-functioning teams.
    • Strong business acumen including exposure/experience in Marketing, sales, operations management, budgeting, forecasting and economics.

     

    About

    LogMeIn simplifies how people connect with each other and the world around them to drive meaningful interactions, deepen relationships, and create better outcomes for individuals and businesses. One of the world’s top 10 public SaaS companies, and a market leader in communication & conferencing, identity & access, and customer engagement & support solutions, LogMeIn has millions of customers spanning virtually every country across the globe. LogMeIn is headquartered in Boston with additional locations across North America, Europe, Middle East, Asia and Australia.

     

    OUR VALUES
    Be Accountable - even when no-one is looking
    Thrive Together - greatness comes from unlocking each other’s potential
    Advance Confidently - we find opportunity and act on it
    Collaborate Openly - our whole is greater than the sum of our parts
    Engage Fearlessly - we speak up and listen

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