LogMeIn

  • Demand Generation Marketing Manager, EMEA

    Job Locations IE-Dublin-Dublin 2
    Category
    Marketing & Creative
  • Overview

    LogMeIn is looking for a passionate Demand Generation Marketing Manager to design, deploy, manage and report on a broad range of awareness, consideration and lead-gen initiatives for our Identity & Access Management products with a strong focus on LastPass in EMEA. We need someone who learns quickly, loves tackling hard problems, and instinctively seizes opportunities and brings them to the group’s attention. Experience developing and supporting complex marketing campaigns is a must.

    Responsibilities

    • Develop, execute and report on multi-channel B2B and B2C marketing initiatives spanning digital, social, and influencer marketing.
    • Work closely with North American team on best practices.
    • Contribute to the development of highly-creative on-brand content across the customer buying lifecycle
    • Work hand-in-hand with in-house and 3rd party partners to maintain a high standard across creative executions and lead quality
    • Collaborate with PR and event teams to manage event roadmap, plans, 3rd party vendors and logistics
    • Track, measure, and report monthly and quarterly business results

    Qualifications

    • At least 5 years of direct experience creating and driving successful multi-channel online marketing programs; B2C experience preferred
    • Digital native with a solid intuition for translating campaign objectives into compelling digital experiences using wireframing and annotation techniques to communicate intent
    • Exceptional written and verbal communication skills
    • Strong analytical skills, with the ability to understand and articulate the context, outcomes, impact of the analysis to a diverse audience from executives to line-level employees
    • Strong experience using marketing automation tools (such as Eloqua, Aprimo, Silverpop, Marketo) as well as Salesforce.com
    • Expert user of inbound marketing tools (e.g., Google Analytics, SEOmoz, HubSpot, TweetDeck etc.)
    • Proven ability to handle multiple projects at once, with multiple stakeholders
    • Experience marketing within a software/technology company is a must
    • BA/BS required

    About

    LogMeIn simplifies how people connect with each other and the world around them to drive meaningful interactions, deepen relationships, and create better outcomes for individuals and businesses. One of the world’s top 10 public SaaS companies, and a market leader in communication & conferencing, identity & access, and customer engagement & support solutions, LogMeIn has millions of customers spanning virtually every country across the globe. LogMeIn is headquartered in Boston with additional locations across North America, Europe, Middle East, Asia and Australia. 

     

    Our simple to use cloud-based, cross-platform web, mobile and desktop applications like GoToMeeting, LastPass, join.me, GoToMyPC, Rescue, and GoToAssist among others make it possible for people and companies to connect and engage with their workplace, colleagues, customers, and products anywhere, anytime. LogMeIn is headquartered in Boston with additional locations across North America, Europe, Middle East, Asia, and Australia.

     

    Our EMEA headquarters, in the heart of Dublin’s bustling Grand Canal Dock, offers a superb working environment with outstanding views. As one of “Silicon Docks” key companies, LogMeIn is at the cutting edge of the rapidly expanding world of Cloud Computing (SaaS).

     

    OUR VALUES
    Be Accountable - even when no-one is looking
    Thrive Together - greatness comes from unlocking each other’s potential
    Advance Confidently - we find opportunity and act on it
    Collaborate Openly - our whole is greater than the sum of our parts
    Engage Fearlessly - we speak up and listen

     

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