LogMeIn

  • Demand Gen Marketing Programs Manager

    Job Locations US-UT-Lindon
    Category
    Marketing & Creative
  • Overview

    Jive by LogMeIn seeks a talented Demand Gen Marketing Programs Manager to design, deploy, manage and report on a broad range of awareness, consideration and demand generation initiatives for our Business Communications line of business. We're looking for someone who understands the marketing mix and can execute effectively. The right fit is someone who learns quickly, can tackle hard problems and instinctively seizes opportunities and brings them to the group's attention. Experience developing B2B marketing programs and working with sales is a must.  This role reports to the Supervisor of Corporate Marketing and is an individual contributor role. This person works on multiple projects and should provide solutions to problems of limited to moderately complex scope.

    Responsibilities

    • Partner with Digital Marketing Director to build a full-funnel marketing plan to support product strategy including awareness and demand generation activities.
    • Execute and report on multi-channel B2B demand generation initiatives spanning webinars, events, content syndication, and 3rd party activities to meet MQL and pipeline goals.
    • Closely align with sales counterparts to communicate demand gen programs, measure lead quality and track marketing’s contribution to pipeline.
    • Closely align with marketing automation team to build and nurture a qualified lead database.
    • Partner with Product Marketing to accurately target personas, bring product messaging to market, and build content maps that align to demand generation programs.
    • Manage budget appropriately, on time, and effectively across the marketing mix
    • Manage vendor relationships.
    • Collaborate with international marketing managers to support marketing plans to meet international targets and growth plans.
    • Work hand-in-hand with cross-functional team and 3rd party partners to maintain a high standard across creative executions and lead quality.
    • Deliver results of programs at all levels including; tracking measurement and monthly reporting of business results.

    Qualifications

    • 5+ years of direct experience creating and driving successful multi-channel marketing programs.
    • Exceptional written and oral communication skills.
    • Experience with CRM and marketing reporting tools.
    • Proven ability to handle multiple projects at once, with multiple stakeholders.
    • Experience marketing within a software/technology company is a must.
    • Strong analytical skills, with the ability to understand and articulate the context, outcomes, impact of the analysis to a diverse audience from executives to line-level employees.
    • BA/BS required.

    About

    LogMeIn simplifies how people connect with each other and the world around them to drive meaningful interactions, deepen relationships, and create better outcomes for individuals and businesses. One of the world’s top 10 public SaaS companies, and a market leader in communication & conferencing, identity & access, and customer engagement & support solutions, LogMeIn has millions of customers spanning virtually every country across the globe. LogMeIn is headquartered in Boston with additional locations across North America, Europe, Middle East, Asia and Australia.

     

    OUR VALUES
    Be Accountable - even when no-one is looking
    Thrive Together - greatness comes from unlocking each other’s potential
    Advance Confidently - we find opportunity and act on it
    Collaborate Openly - our whole is greater than the sum of our parts
    Engage Fearlessly - we speak up and listen

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