LogMeIn

  • Media Manager

    Job Locations US-MA-Boston
    Category
    Marketing & Creative
  • Overview

    LogMeIn seeks a talented Marketing Programs Manager to design, deploy, manage and report on a broad range of awareness, consideration and lead-gen initiatives for our Collaboration line of business, primarily focusing on the GoToMeeting product.

     

     

    We’re looking for someone who can contribute to both the strategy and the detailed execution of complex marketing programs, including, but not limited to, paid search, display/programmatic/remarketing, mobile, video, paid social, and influencer marketing.  We need someone who learns quickly, loves tackling hard problems and instinctively seizes opportunities and brings them to the group’s attention. Experience developing and supporting complex marketing campaigns is a must.  This role reports to the Senior Manager of Customer Acquisition and is an individual contributor role. This person works on multiple projects and should provide solutions to problems of limited to moderately complex scope.

    Responsibilities

    • Build marketing plans to support product strategy including awareness and demand generation goals
      • Develop, execute and report on multi-channel B2B marketing initiatives spanning inbound, social, and advertising
      • Think creatively and analytically to put forth innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible
      • Identify the best mix of media channels that align with business objectives
      • Oversee the execution of all programs to ensure timely and accurate launches
      • Contribute to the development of highly-creative on-brand content across the customer buying lifecycle
      • Track, measure and analyze all marketing programs and report on bi-weekly, monthly and quarterly business results
      • Deliver results of programs at all levels including; tracking measurement and reporting of business results
      • Oversee and manage external vendor relationships
    • Work hand-in-hand with cross-functional team and 3rd party partners to maintain a high standard across marketing executions        

    Qualifications

    • 2-3 years of direct experience creating and driving successful multi-channel online marketing programs
    • Digital native with a solid intuition for translating campaign objectives into compelling digital experiences using wireframing and annotation techniques to communicate intent
    • Paid search, programmatic, video, and paid social experience a must
    • Exceptional written and oral communication skills
    • Strong analytical skills, with the ability to understand and articulate the context, outcomes, impact of the analysis to a diverse audience from executives to line-level employees
    • Expert user of digital marketing tools (e.g., Google Analytics, Google AdWords, Marin, Doubleclick/MediaPlex, Comscore/Nielsen, Facebook Business Manager, etc.)
    • Expert user of Excel & PowerPoint
    • Proven ability to handle multiple projects at once, with multiple stakeholders
    • Experience marketing within a software/technology company preferred
    • BA/BS required

    About

    LogMeIn simplifies how people connect with each other and the world around them to drive meaningful interactions, deepen relationships, and create better outcomes for individuals and businesses. One of the world’s top 10 public SaaS companies, and a market leader in communication & conferencing, identity & access, and customer engagement & support solutions, LogMeIn has millions of customers spanning virtually every country across the globe. LogMeIn is headquartered in Boston with additional locations across North America, Europe, Middle East, Asia and Australia.

     

    OUR VALUES
    Be Accountable - even when no-one is looking
    Thrive Together - greatness comes from unlocking each other’s potential
    Advance Confidently - we find opportunity and act on it
    Collaborate Openly - our whole is greater than the sum of our parts
    Engage Fearlessly - we speak up and listen

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