LogMeIn

  • Marketing Automation Specialist

    Job Locations US-MA-Boston
    Category
    Marketing & Creative
  • Overview

    LogMeIn is looking for a results-driven marketing automation power-user. Reporting to the Supervisor of Marketing Automation for our Identity and Access Management business unit, you will ensure we are executing best-in-class marketing automation campaigns that effectively optimize audience segmentation, cadence and creative throughout the channel mix (email, in-product messaging, push) to grow reach and impact demand generation efforts. A successful candidate will play a proactive role in the business by working in close collaboration with the Demand Generation Marketing Program Managers and other cross-functional team members to understand the business goals and make recommendations for new and optimized programs. We are looking for an innovative thinker who has a knack for data-driven insights that drive high-value behaviors and is willing to bring new ideas and subject matter expertise to the table.

    Responsibilities

    Email Campaign Creation:
    • Strategize, create, QA, deploy, and monitor demand generation marketing campaigns, including ad hoc, trigger and automated email, in-product, and push communications.
    • Work with other members of the marketing team to determine goals, KPIs, audience segments, cadence, creative (copy and design) and tracking requirements for each campaign.
    • Partner with Marketing Automation counterparts to ensure a holistic customer journey.
    • Translate business requirements into technical requirements and make recommendations to stakeholders.
    • Identify and develop automation-focused testing opportunities that strive to improve campaign results and meet KPIs.
    • Build and QA lead forms and landing pages to support demand generation marketing programs.
    Data and Reporting:
    • Develop meaningful database segmentation that translates into a tailored campaign and program experience for audiences that span across specific market segments, industries, and roles.
    • Collaborate with Marketing and Sales teams to analyze data and identify possible process improvements and/or system enhancements that result in maximizing efficiency, productivity, and effectiveness.
    • Monitor database hygiene, performing ongoing data cleansing to maintain the health and accuracy of our prospect and lead database. 
    • Build new and maintain existing marketing reports, preferably in Tableau.
    • Regularly report KPIs and campaign performance back to the business.
    • Own and optimize your product portfolio’s customer scoring model.

    Qualifications

    • 3+ years of experience in marketing automation platforms developing and implementing marketing campaigns.
    • Knowledge of best practices in managing and executing marketing automation programs and other marketing database and analytics tools; Marketo and Salesforce experience is preferred.
    • Database experience (pulling data, cross referencing, importing, and maintaining subscriber attributes).
    • Strong attention to process and detail with the ability to multitask in a rapidly changing environment.
    • Proven experience building and implementing a testing and optimization strategy to improve performance.
    • Knowledge of email regulations including CAN-SPAM, CASL, and GDPR.
    • Content Creation/Writing skills is a nice to have.
    • Responsive HTML/CSS design experiences nice to have.
    • Tableau experience is nice to have.
    • Exceptional analytical, communication and writing skills.

    About

    LogMeIn simplifies how people connect with each other and the world around them to drive meaningful interactions, deepen relationships, and create better outcomes for individuals and businesses. One of the world’s top 10 public SaaS companies, and a market leader in communication & conferencing, identity & access, and customer engagement & support solutions, LogMeIn has millions of customers spanning virtually every country across the globe. LogMeIn is headquartered in Boston with additional locations across North America, Europe, Middle East, Asia and Australia.

     

    OUR VALUES
    Be Accountable - even when no-one is looking
    Thrive Together - greatness comes from unlocking each other’s potential
    Advance Confidently - we find opportunity and act on it
    Collaborate Openly - our whole is greater than the sum of our parts
    Engage Fearlessly - we speak up and listen

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