LogMeIn

  • Customer Marketing Programs Manager

    Job Locations US-MA-Boston
    Category
    Marketing & Creative
  • Overview

    We are hiring a customer focused Marketing Programs Manager to drive cross-sell, up-sell and retention programs while working alongside Product, Customer Experience, Sales and Customer Care. The ideal candidate moves with ease from strategy to detailed execution of effective multi-channel programs to engage, convert, retain and grow customers.  

    Responsibilities

    • Build, execute, and report on multi-channel customer engagement and retention initiatives spanning events, webinars, email, social and advertising 
    • Deliver effective programs to onboard customers and encourage adoption and usage throughout their lifecycle
    • Help cross-functional LOB with documentation of plans and results (e.g., Quarterly Business Review read-outs, etc.)
    • Ideating and documenting your program strategies and detailed data-driven test plans, based on cross-functional input qualitative and quantitative analysis
    • Deliver program results at all levels, including ongoing measurement and monthly reporting of business impact

    Qualifications

    • 2-4 years of direct experience creating and driving successful multi-channel demand gen marketing programs; customer marketing experience a plus 
    • Strong analytical skills with the ability to understand, articulate and present the context, hypothesis, outcomes and impact of the analysis to a diverse audience from executives to line-level employees
    • Experience leading retention marketing programs that deliver compelling customer experiences
    • Exceptional written and oral communication skills, strong presentation and persuasion skills
    • Experience marketing within a SaaS software/tech company is a must
    • Proven ability to project manage multiple projects at once, with multiple stakeholders
    • BA/BS required

    About

    LogMeIn simplifies how people connect with each other and the world around them to drive meaningful interactions, deepen relationships, and create better outcomes for individuals and businesses. One of the world’s top 10 public SaaS companies, and a market leader in communication & conferencing, identity & access, and customer engagement & support solutions, LogMeIn has millions of customers spanning virtually every country across the globe. LogMeIn is headquartered in Boston with additional locations across North America, Europe, Middle East, Asia and Australia.

     

    OUR VALUES
    Be Accountable - even when no-one is looking
    Thrive Together - greatness comes from unlocking each other’s potential
    Advance Confidently - we find opportunity and act on it
    Collaborate Openly - our whole is greater than the sum of our parts
    Engage Fearlessly - we speak up and listen

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